Cross Platform Strategy

One of our core content strategies is crossposting video content to Facebook alongside its primary platform. This dual-platform distribution consistently drives significantly higher reach, with individual posts generating over 4.8 million views and reaching more than 4 million accounts, with recent examples ranging from just under 1 million to nearly 5 million views. Results vary by content format, with some posts optimized for maximum reach and others for stronger audience growth.

Audience Reach By Follower vs. Non-Follower

Every content format serves a different purpose, and knowing how to use each one is what drives real growth. Stories are built to deepen connection with an existing audience, keeping followers engaged and returning. Posts and Reels are optimized differently, designed to break past an existing audience and attract new viewers. In practice, this means Reels can reach audiences that are up to 97% non-followers, while Stories consistently skew toward existing followers, ranging from roughly 55% to 66% in recent examples. Below are two examples showing this strategy in action.

Snapchat: Sustained Growth Over Time

Consistent content strategy compounds over time. Over a 90-day period, one account generated over 5.6 million views and reached more than 224,000 viewers, with the majority of views consistently coming from non-followers, demonstrating an ability to continually reach new audiences rather than plateauing with an existing one. In one standout period, this strategy drove growth of up to 309% in views and 558% in new viewers compared to the prior 28-day period. Additional examples below reflect the same consistent pattern of growth across multiple time frames.

TikTok: Scale and Engagement

On TikTok, content strategy has driven over 5 million post views for one account, with 155,100 likes and 16,600 shares reflecting strong audience engagement beyond passive viewing. Additional examples show 2.9 million post views with 96,200 likes, and 804,400 post views with 23,000 likes and 48,400 profile views, showing that strong performance is repeatable across different accounts, content, and time periods rather than a single outlier result.

Across Instagram, Snapchat, and TikTok, this consistent thread emerges: strategic content decisions, informed by platform-specific behavior, drive measurable growth in reach, engagement, and audience development. While this page highlights results from three primary platforms, our expertise extends across the broader digital landscape, including emerging platforms such as Youtube, Threads, X, Reddit and others, as strategies continue to evolve alongside where audiences are spending their time.